THE PLAYBOOK PAID PILOT PROGRAM
Over summer 2025, we conducted a paid pilot program with six teams and organizations.
Our goal was to learn as much as possible, as quickly as possible, to set us up for success as we prepare to scale. We're still sorting through user feedback and data, but here's a quick overview.
PILOT PARTNERS RECEIVED:
A kickoff session and onboarding for athletes and admin* users
24/7 access to local and national mental health resources within the app
Ongoing technical support from the Playbook team•
*admin users:
athletic trainers & select coaches
IMPACT IN ACTION
Minneapolis North High School
Polars Football
The Playbook’s second season with the Polars:
An undefeated regular season and a hard-fought state tournament run.
We are so proud of this team!
“I’ve had to do a lot more counseling than coaching.
I feel like this product [The Playbook] helps me with that—gives me a game plan, helps reclaim coaching time.”
Coach Charles “OA” Adams
Minneapolis North Football
Minnesota Twins
RBI Youth Baseball Program (15U & 18U)
The Minnesota Twins RBI Youth Baseball Program is part of MLB’s RBI (Reviving Baseball in Inner Cities) initiative.
The Playbook is now in active discussions to expand to additional MLB RBI programs nationwide.
“
The Playbook shows athletes that the team cares about them and their well-being.
”
“
The app helps me check in on myself and keeps me feeling balanced.
”
“
Having lost an athlete to suicide in the past, I know how impactful education and practical tools can be.
The Playbook’s work resonates deeply.
”
Coach Chung Yu,
Minnesota Twins RBI
The Playbook provides comprehensive mental health resources that meet the diverse needs of individuals and organizations across sport.
The Playbook app is a powerful tool designed to track stress, well being, and bounce back (i.e., resilience), providing users with information and insights to help them act early and prevent potential crises.
By tracking mental health trends, users can stay on top of their mental well-being and mitigate potential risks.
Athletes deserve tools that protect performance and well-being.
We built The Playbook to do exactly that.
Download the free version of The Playbook App for iOS today.