THE PLAYBOOK STARTING LINEUP: JOHN WALLER
The Playbook platform is built by licensed mental health and medical providers working across Olympic, collegiate, and pro sports. Our core team applied evidence-based methods and best practices, translating them into digital tools designed specifically for athletes and teams in the sports ecosystem.
We tell you about our platform all the time–now, we’d like to tell you about the people who bring it to life:
MEET JOHN WALLER
BUSINESS DEVELOPMENT & SALES
I lead business development and strategic partnerships for The Playbook, and build key relationships with decisionmakers who prioritize mental health within their organizations.
My role entails helping the company scale, generating revenue, increasing our awareness, and creating win/win scenarios for our partners and clients.
I also work with professional and collegiate athletes on branding, PR, marketing, and philanthropy.
MVP STATS:
Youngest of 4 children
Husband of 12 years
Father to an 11 year old, a 9 year old, and a 5 year old rescue pup named Javier – aka Javy.
MY WHY:
My why is to provide for my family while doing meaningful work that makes a real difference in society.
I work for The Playbook because as the world gets more complicated and stressful, taking care of one's mental health has never been more important.
The product we create gives people tools to manage these challenges and the opportunity to become the best versions of themselves. When people are in good health, they produce great results for themselves and their teams.
FUN FACT:
In 2023, I was inducted into the Big Brothers Big Sisters Hall of Fame.
Celebrating an 18-year relationship with my "little brother," NFL running back, Rachaad White.
MY FAVORITE FEATURE OF THE PLAYBOOK:
My favorite part about The Playbook is the spoken affirmations from NFL Veteran & wellness coach Soul Cole in the Practices section.
They help me ground myself in mindfulness from a place of strength rather than deficit.
Starting my day with those affirmations sets a powerful tone that reminds me to breathe and be present throughout whatever the day brings.