THE PLAYBOOK STARTING LINEUP: BRINA JOLIN
The Playbook platform is built by licensed mental health and medical providers working across Olympic, collegiate, and pro sports. Our core team applied evidence-based methods and best practices, translating them into digital tools designed specifically for athletes and teams in the sports ecosystem.
We tell you about our platform all the time–now, we’d like to tell you about the people who bring it to life:
MEET BRINA JOLIN
CHIEF CREATIVE OFFICER
Brina is the Chief Creative Officer of The Playbook.
A multidisciplinary creative director, she has led award-winning global brand relaunches, multimillion-dollar nonprofit campaigns, and innovative initiatives for Fortune 500 companies, entertainment brands, and government agencies. Her background in advertising, branding, illustration, and product design informs her approach to creating intuitive platforms, immersive multi-sensory environments, and engaging campaigns that drive business success, encourage ick-less consumer connection, and promote positive social impact.
At The Playbook, I work toward the goal of producing engaging visual communications, intuitive choice architecture, clear calls to action, and doable to-dos while ensuring that the presentation of the brand is consistent, especially as we update, iterate, and expand the breadth and depth of our tech capabilities and scale the business.
I live in DeKalb County, Georgia, and love my entire existence with my unquestionably more intelligent, beautiful, responsible, and devilishly captivating partner, Ashton, and our three adorable (albeit dictatorial) pups, Finch, Sprout, and Violet.
MVP STATS:
2 bad dogs
1 good one
MY WHY:
My early work in brand management, fashion advertising, and point-of-sale focused on persuading consumers to consume.
It went something like: Manufacture FOMO → The Company Profits → Low-Rise Flare Jeans are Synonymous with Y2K. Forever.
Fortunately, one of the brands I worked with afforded the opportunity to develop meaningful partnerships and campaigns between retailers and health and human services organizations, and that’s where I found my why. I was hooked.
Now I use those creepy sales and marketing tricks from days of denim yore to manufacture gobs of the good kind of FOMO: getting people behind worthwhile causes to expand awareness and increase impact. A redemption arc, if you will.
My FAVORITE FEATURE OF THE PLAYBOOK:
My favorite features of the Playbook App are the reminders that it’s okay to ask for help and prompts to reach out to your Home Team when your Core 3 Assessment scores are low – shuttling you directly to your Home Team roster.
When times are hard or heavy, it can be easy for people to fall into isolation and feel they’re carrying their burdens alone.
Peppering your people into your Home Team in the Playbook App is a valuable way to identify individuals in your social support system – and serves as a helpful reminder to reach out when you need a hand the most.
I’ll admit, I 100% blow through all kinds of setup suggestions when registering for a new app – but this is one I advise new users to commit to, because being prompted to reach out to your Home Team stiiiings if nobody’s there – and man, the double-tap of knowing you could have done it – but didn’t? OOF. Oof oof oof oof OOF.
So when you DOWNLOAD THE PLAYBOOK APP, don’t forget to add Cashleigh, Braxxton, and Gracelynnd’s info to your Home Team A.S.A.Peigh.